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What Naomi Campbell's Wikipedia clean-up tells PRs and brands
Wikipedia; the great equaliser of our time, a priceless goldmine of stats and facts, or a platform for lies, half-truths and misinformation? When you take into consideration how a few years ago a...
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ABTA’s Crisis Management Communications seminar : If a crisis happened...
Words: Isabel O’Riordan, Marketing Manager, ABTA If a crisis happened tomorrow are you prepared? Do you have an effective strategy to manage the media and keep key stakeholders up to date? Sadly the...
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User Generated Content impacts on reputation management
While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort...
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How valuable is PR to reputation management (really)?
Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week, those GDPR emails are coming thick and fast, and they don’t exactly smack of public trust. Then...
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Without its reputation, your brand is nothing
Last week Smoking Gun’s Manchester HQ hosted a round table with Prolific North [LINK]. Attended by some of the finest marketing and branding minds in the region, we wanted to know one thing. Just how...
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